May 31, 2016

Hong Kong Tatler launches Generation T

An annual guide to the 100 brightest connectors, creative visionaries,
influential innovators and disruptive talents transforming Hong Kong

[HONG KONG – MAY 31, 2016] – Set to become one of Hong Kong’s most anticipated reads, Edipresse Media Asia announces the launch of Hong Kong Tatler’s Generation T list. Published across all platforms, the annual list will recognise the 100 leading young figures setting the city’s agenda and shaping the conversation. Fashion influencers, philanthropists and tech entrepreneurs will be listed along with artists, designers, cutting-edge chefs and media trailblazers in a socially revealing reflection of the innovative vision of Hong Kong’s bright young talents.

“As Hong Kong Tatler heads towards its 40th year, it becomes more important than ever to be the arbiter of modern society and personality. People reading our content expect us to nail the zeitgeist across all our platforms and to shift the mix and cast of characters to reflect the changing nature of Hong Kong society. The launch of Generation T, made up of 100 of the city’s brightest and most prevailing young talents, is an important part of how we do that. There isn’t a sector that they aren’t taking on and making their own, from art and retail to philanthropy and tech, so while we will continue to speak to our core audience, we are embracing the next generation,” says Claire Breen Melwani, Editor-in-Chief of Hong Kong Tatler.

Generation T will complement the established 500 List in Hong Kong Tatler’s annual Society magazine, which since 1994 has identified the most powerful and influential members in Hong Kong business and society each year. WhileSociety is published in the first week of January, Generation T will be released in the middle of each year.

Adds Kimberly Hu, Director of Social Relations of Hong Kong Tatler, on the changing perception of influence in Hong Kong: “We are no longer defining success solely by a person’s pedigree and wealth in the traditional sense; rather, success can now also be defined by the impact one’s actions make within society. With the launch of Generation T,Hong Kong Tatler is recognising 100 leading young minds as those transforming Hong Kong and those making, as our tagline suggests, ‘LIFE EXTRAORDINARY’.”

The guide will be unveiled at an invitation-only launch party on June 24, 2016. Generation T-100 listers and their distinguished guests will be in attendance. The entertainment will be headlined by the outstanding Australian musical talent Harts, the singer-songwriter of whom the late Prince said, “He reminds me of how I was at that age.” Harts will be supported by Hong Kong DJ duo Disco Step Child.

Generation T is being published in cooperation with presenting partner IWC Schaffhausen. Regional editions of the list will be released in Mainland China, Malaysia and the Philippines during the months of June and July.

 

About Hong Kong Tatler
Hong Kong Tatler has been the most trusted English-language chronicler of the lives of the city’s elite since 1977. Awarded Marketing Magazine’s No. 1 Luxury Magazine of the Year for five consecutive years as well as Digital Media of the Year for HongKongTatler.com in 2015, the flagship title is now supported by eight sister publications across Asia and is Hong Kong’s unparalleled authority on luxury living, from fashion to dining, from travel to collecting.www.hongkongtatler.com

About Edipresse Media Asia
Edipresse Media Asia was established in 2005 and now operates in nine territories across Asia with Hong Kong as its regional headquarters. Edipresse Media Asia owns a portfolio of award-winning luxury-lifestyle media brands, including the renowned Asia Tatler. Other Edipresse brands include RevolutionHome JournalBest Restaurants and the Great Wines series of events. Edipresse also publishes the custom-produced magazines for the Las Vegas Sands Corporation worldwide as well as the prestigious International Culinary Institute. www.edipressemedia.com

About Edipresse Group
Edipresse Group is a family office owned by the Lamuniére family and has an abiding place in the history of media. Tracing its heritage as far back as 1762, it has grown into a multinational group. With global headquarters in Switzerland, Edipresse Group’s main activities are in media, digital ventures and real estate.

For media enquiries please contact:
Ms. Anne Krueger
Senior Manager, Strategic Marketing
E: anne.krueger@edipressemedia.com
T: +852 2859 4339

 

About IWC Schaffhausen
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.

For media enquiries please contact:
Mr. Uwe Liebminger
Marketing Director
Richemont Asia Pacific Limited, IWC  Schaffhausen
E: uwe.liebminger@iwc.com
T: + 852 2532 7653