September 7, 2017

Hong Kong Tatler Celebrates 40th Anniversary With First Ever Augmented Reality Magazine Cover

Hong Kong Tatler Celebrates 40th Anniversary With First Ever Augmented Reality Magazine Cover

Hong Kong Tatler’s September Issue featuring Sabrina Fung-Lam

[HONG KONG – 06 September 2017] – Hong Kong Tatler has created a ground-breaking augmented reality magazine cover for its 40th anniversary issue. Featuring businesswoman and extreme fitness guru Sabrina Fung-Lam, Hong Kong Tatler’s 40th anniversary September issue will see the star springing into action thanks to state-of-the-art augmented reality technology. Hong Kong Tatler has partnered with AWETHENTIC STUDIO, and the augmented reality experience is hosted on AWETHENTIC STUDIO’s newly launched AWETHENTIC APP.

“As Hong Kong Tatler turns 40, we are continuing to grow our digital offering and be the first to adopt new media technology. It’s the only way we’ll remain as the city’s most successful luxury lifestyle title and I’m confident we’ll do so for at least another 40 years,” says Edipresse Media’s Chief Creative Officer and Managing Director Sean Fitzpatrick.

Hong Kong Tatler’s September issue also presents a retrospective line up celebrating the past, present and future of Hong Kong. The issue also comes with the annual Fashion supplement, which features more than 80 pages of style news, the hottest trends and exclusive interviews with industry insiders. Hong Kong Tatler’s September issue and fashion supplement will be available at the city’s best bookstores and newsstands from 7 September.

To view Hong Kong Tatler’s September AR experience, simply download the AWETHENTIC APP on the Apple App store, open the app, and point an iOS tablet or phone at the September magazine cover. When scanned, the cover triggers a behind-the-scenes video in which Fung-Lam delivers a special message to viewers.

About Hong Kong Tatler

Hong Kong Tatler has been the most trusted English-language chronicler of the lives of the city’s elite since 1977. Named Marketing Magazine’s No. 1 Luxury Magazine of the Year for five consecutive years as well as Digital Media of the Year for in 2015, the flagship title is supported by eight sister publications across Asia and is Hong Kong’s unparalleled authority on luxury living.
For more information, visit

About Edipresse Media Asia

Edipresse Media Asia is a leading media company known for producing a diverse portfolio of premium print and digital brands throughout the region. Setting the standard for engaging content and extraordinary event experiences, the company’s award-winning brands include Asia Tatler, Home Journal, Asia Tatler Homes, Weddings, Traveller, Society and Best Restaurants. The company set up its Custom Media division in 2010 to leverage its unparalleled expertise in developing branded content, launching magazines and websites, offering content-marketing services, and producing bespoke events, videos and photo shoots for local, regional and international brands. For more information, visit


AWETHENTIC APP is a visual discovery tool that combines the power of Augmented Reality and Virtual Reality to enable amazing 360° digital experiences and video. Together with the AR / VR production house, AWETHENTIC STUDIO, brands can bring to life original and interactive stories using AWETHENTIC APP’s AR image recognition platform allowing users to explore and interact with the physical world in exciting new ways. AWETHENTIC APP’s VR showcase allows the user to watch the most unique experiences in 360°; whether it’s diving 30ft under the ocean with manta rays, a luxury safari in Africa or joining in a Daybreaker festival yoga session in Hong Kong. The free app can be accessed from iOS smartphones or tablets, with no headset required. For more information, visit

For media enquiries, please contact:

Edipresse Media Hong Kong
Ms Vanessa Hui  |  Marketing Manager
T: +852 2859 4339